(MPo) provides a number of relatively short, qualitative and
marketing-related situations that university and college students of
marketing can analyze. These situations can be used as individual
or group assignments, whether for direct submission or class
discussion, or as exam questions. Visit calabash.ca to access longer case
studies (click on Marketing Case
There is no cost to use the MPo resources online. However, if you wish to print or copy any of the resources, a royalty fee payment applies. See Cost to Use MPo link in the menu for cost details.