Marketing Problems Online - Volume 2 - Case Topic-Area Table of Contents

Title
Focus
  1.
Taxi! Taxi! - No - Police! Police!
Consumer Behaviour: Learning Theory
2.
The Final Album - The King of Pop!
Marketing Strategy; Product
  3.
Shoes for Pleasure: Shop India
International Marketing; Market Development
  4.
Dyadic Intraction Model - Importance of Retail Satisfaction
Promotion: Personal Selling; Distribution: Retailing
  5.
Will That Be Charge! or Starve!
Marketing Strategy - Pricing
  6.
An Early Scratch!
Promotion: Sales Promotion
  7.
New AT&T Smartophone Wireless Pricing
Pricing
  8.
To Tell the Truth!
Promotion: Advertising
  9.
Scratch II
Promotion: Sales Promotion
10.
Try My Coffee
Promotion: Sales Promotion; Consumer Behaviour: Shaping
11.
I May Not Be Real, But I Have Impact
Promotion: Sleeper Effect; Target Market: Children
12.
A Tactical Error
Marketing Strategy - Marketing Tactic
13.
A Matter of Gestalt
Promotion: Advertising (Outdoor), Stimulus Organization (Gestalt)
14.
Saks Fifth Avenue Goes High Fashion For the Plus-Sized Woman Product; Distribution: Retailing; Consumer: Segmentation
15.


16.


17.


18.


19.


20.


21.
The Complete MPo - Volume 2


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