Marketing Case Tutor - Volume 3 - Case Topic-Area Table of Contents

Title
Focus
  1.
The Midnight Motel 2009 (from Volume 2)
Marketing Strategy: Target Market, Marketing Mix
  2.
The Controversy Over Socialized Medicine in the U.S.
Consumer Behaviour: Culture, Ego-Involvement
  3.
Glass: Don't Let Drinking Shatter Your Life! Consumer Behaviour: Culture, Locus of Control
  4.
The Flatulence Cushion Consumer Behaviour: Needs, Culture
  5.
The Pharmaceutical Retail Market Battle
Supply Chain Management: Retail Strategy
  6.
Pattycake - Paddycake: Who is to Bake?
Channel Management: Vertical Integration
  7.
The True Cost of Freebees
IMC: Publicity; Crisis Management; Channel Relations
  8.
Too Much Demand for iPhone 4®
Product; Demarketing; Distribution
  9.
Whom Do You Trust?
Promotion: Personal Selling; Ethics
10.
Am I Positive, Negative, or Neutral?
Promotion: Sleeper Effect
11.
He Shoots! He Scores! . . . Hockey Survival
Target Market: Culture; Lifestyle - AIOs
12.
An Early Death for Kin®
Product: Deletion; Pricing
13.
A Matter of Power: Chanel® vs. Sears-Canada®
Supply Chain Management: Channel Conflict
14.
Hush! Hush! On the English Muffin Know-How
Product: Trade Secrets; Competition: Conflict
15.
The Plight of the Nurdle I
Legal: Trademarks; Power; Consumer: Learning theory
16.
The Online Battle for the Movie Rental Market
Product/Service; International; eCommerce; Competition
17.
The Battle of the Subs!
Distribution: Retailing; Competition
18.
The Disappearing Mexican Shoppers
Target Market:; Cross-Border Shopping; International trade
19.
The Battle Over the Control of Airline Ticket Sales
Supply Chain Management: Channel Conflict
20.
Innovation in the PC Market
Product Innovation; Pricing
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The Complete MCT - Volume 3


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