Marketing Mentor Chapter 2
Marketing Management Essentials

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Table of Contents

[A] Major Tasks of Marketing Management (1)

[1.] Major Tasks (1)
[2.] Demand States (1)

[B] Overview of Marketing Strategy Planning (6)

[1.] Marketing Concept (6)
[2.]
Marketing Strategy (6)
[3.]
Marketing Planning Process (9)
[4.]
General Marketing Strategy Approaches (12)

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