Product Management

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Product - PDF File

Product PDF Handout

Marketing Opportunities Matrix

Product Development  Stages

Types of New Products

Product Life Cycle

Product Life Cycle & Profit Planning

Conceptual Content & the Rate of Diffusion

Product Life Cycle & the Adoption Process

Product Life Cycle & Sales Planning

Product Life Cycle & Profit Planning

Product Innovation

Degrees of Innovation

Brand Classification

Types of Packaging

Evaluation of Packaging

Evaluation of Packaging Visibility

Product Deletion

New Product Planning

Lecture Notes (draft)


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