Marketing Mentor Online
A Primer for Introductory Marketing
Calabash Educational Software

Table of Contents
Chapter
Topic
Chapter
Topic
1.
Marketing and Society
9.
Marketing Research and Information Systems
2.
Marketing Management Essentials
10.
Marketing Strategy and Program Management
3.
Sales Forecasting
11.
Business-to-Business and Organizational Marketing
4.
Market and Consumer Analysis
12.
Global Marketing
5.
Product and Service Management
13.
Internet and eCommerce Marketing
6.
Distribution Management
14.
Competitive Intelligence
7.
Integrated Marketing Communication Management
Appendix A
Concept and Theory List
8.
Pricing Management
Appendix B
References
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