Marketing Mathematics
Corrections

Missing Page

This page may be missing in your copy of the book:  Copy of Page 100 .

Corrections - page 100:  [15%/115%] x 100 = 113.04%.     [25%/125%] x 100% = 20%.

Chapter 3 - Pricing
 

  1. Page 59 - Notes:  1. Total Variable Cost = Average Variable Cost per unit x Quantity
  2. Page 69 - (d) Return on investment on sales of 80,000 units
  3. Page 129 - Bottom table - Total Cost [TC = TFC + (AVC x Q)]
  4. Page 135 - Profit per unit =
  5. Page 147 - 6. (a) Find the BEP($) if Total Fixed Cost = $210,000.
  6. Page 147 - Last line - marginal profit is defined as the  . . . .
  7. Page 149 - "Prepare a table of  . . ." - add AC to list.
  8. Page 154 - (b) Q = 6
  9. Page 156 - Question 1. - ignore calculations for P = 36, 29, and 20
  10. Page 157 - Top of page - "Prepare a table . . . ."  - add AC to list.
  11. Page 159 - Because of changes to pages 156 and 157, values for Q = 7, 8, and 9 are incorrect.
  12. Page 161 - 1. (a) add AC to list
  13. Page 162 - 2. (a) add AC to list
Chapter 4 - Distribution Techniques
 
  1. Page 177 - (d) - Change $7.53.  Change $2.47 to $2.32.  Change 24.7% to 23.2%.  [see part (b) for source of original information]
  2. Page 193 - 3.(e) and 3.(f)  - change "package'" to "jar."
  3. Page 199 - (b) - change 99% to 99.4%
  4. Page 225 - (a) Proof - change $400,000 to $40,000
  5. Page 244 - Question 6 - Change 30% to 35%


Chapter 5 - Promotional Techniques
 

  1. Page 245 - (c) calculation for Product B - 80 x $4.95
  2. Page 249 - (c) STO - drop "$" for 10,000 and 2,000


Chapter 6 - Financial and Operational Techniques
 

  1. Page 261 - Change operating expenses to $180,000 (not $190,000), net profit before tax to $100,000 (not $90,000), income tax to $25,000 (not     $22,500), and net profit after tax to $75,000 (not $67,500).
  2. Page 296 - (b) - paragraph 3 - add "$182,000 - $140,000 = " before $42,000.

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