Marketing Mathematics
Corrections

Missing Page

This page may be missing in your copy of the book:  Copy of Page 100 .

Corrections - page 100:  [15%/115%] x 100 = 113.04%.     [25%/125%] x 100% = 20%.

Chapter 3 - Pricing

1. Page 59 - Notes:  1. Total Variable Cost = Average Variable Cost per unit x Quantity
2. Page 69 - (d) Return on investment on sales of 80,000 units
3. Page 129 - Bottom table - Total Cost [TC = TFC + (AVC x Q)]
4. Page 135 - Profit per unit =
5. Page 147 - 6. (a) Find the BEP(\$) if Total Fixed Cost = \$210,000.
6. Page 147 - Last line - marginal profit is defined as the  . . . .
7. Page 149 - "Prepare a table of  . . ." - add AC to list.
8. Page 154 - (b) Q = 6
9. Page 156 - Question 1. - ignore calculations for P = 36, 29, and 20
10. Page 157 - Top of page - "Prepare a table . . . ."  - add AC to list.
11. Page 159 - Because of changes to pages 156 and 157, values for Q = 7, 8, and 9 are incorrect.
12. Page 161 - 1. (a) add AC to list
13. Page 162 - 2. (a) add AC to list
Chapter 4 - Distribution Techniques

1. Page 177 - (d) - Change \$7.53.  Change \$2.47 to \$2.32.  Change 24.7% to 23.2%.  [see part (b) for source of original information]
2. Page 193 - 3.(e) and 3.(f)  - change "package'" to "jar."
3. Page 199 - (b) - change 99% to 99.4%
4. Page 225 - (a) Proof - change \$400,000 to \$40,000
5. Page 244 - Question 6 - Change 30% to 35%

Chapter 5 - Promotional Techniques

1. Page 245 - (c) calculation for Product B - 80 x \$4.95
2. Page 249 - (c) STO - drop "\$" for 10,000 and 2,000

Chapter 6 - Financial and Operational Techniques

1. Page 261 - Change operating expenses to \$180,000 (not \$190,000), net profit before tax to \$100,000 (not \$90,000), income tax to \$25,000 (not     \$22,500), and net profit after tax to \$75,000 (not \$67,500).
2. Page 296 - (b) - paragraph 3 - add "\$182,000 - \$140,000 = " before \$42,000.