Promotion Management

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Promotion SlideShow Handout - PDF File

Definition of Promotion

How Communicate?

What Communicate?

Function of Promotion

Objectives of Promotion

Altering Demand Curve Via Advertising

Communication Process -Image

Communication Process - Image and Lecture Notes

AIDA Model

AIDA Model - Image

Diffusion Process

Diffusion Process - Image

Communication Channels

Communication Channels - Image

Communication Content, Structure, and Communicator

Immunization Effect

Sleeper Effect

Personal Selling

Dyadic Interaction Model

Dyadic Interaction Model - Image

Sales Force Decisions

Advertising Management Decisions

Legal Aspects of Promotion

Selected Communications Concepts Handout

Marketing Mentor - Promotion

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