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Concept Test

This test gives you an idea about the nature of the concept questions you can face during testing
The questions deal with concepts that relate to an introductory course in marketing.
For each question, identify the best marketing concept or theory that is reflected in the
statement.  You can type in your answer for each question before checking the answer.
The answer will appear near the top of the screen.

There are 48 questions in this test.  You can keep score at the bottom of the screen as you go.