Sample Test 1
[Based on consumer and role of marketing in society material only]

For each question, click on the button [(a) to (e)] indicating your answer selection.  Whether your selection is correct or not will be indicated in the area above.  Keep track of your score as you move through the quiz - there are 25 questions.  Also, turn on your sound to be entertained as you answer the questions.

Set 1

C1Q1. The "Roll Up The Rim" marketing activity by Tim Horton's where customers can win prizes by buying coffee in specially marked cups reflects which of the following orientations?
A marketing department
B production
C marketing
D sales
E marketing company

C1Q2. A patient in the local hospital asked the person who delivers the meals to the rooms to turn off the light above the patient's bed.  The hospital employee responded by indicating that it was not her job.  The employee took no further action.  This situation reflects which of the following orientations?
A sales orientation
B social marketing orientation
C marketing orientation
D production orientation
E marketing department orientation

C1Q3. Which of the following is not a component of the marketing concept?
A exchange
B customer orientation
C long-term goal, such as profit
D integrated company effort
E none of the above (i.e., all are components of the marketing concept)

C1Q4. Marketing can occur even where exchange does not?
A true
B false

C1Q5. _____ is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, good, and services to create exchanges that satisfy individual and organizational goals.
A finance
B production
C marketing
D human resource management
E accounting

Set 2

C2Q1. Which of the following is not a component of the marketing mix?
A product
B price
C place
D people
E promotion

C2Q2. On the business cards of WestJet, it states the following:  To enrich the lives of everyone in WestJet's world by providing safe, friendly and affordable air travel.  This statement reflects _____ of the company.
A the marketing objective
B the marketing tactics
C the marketing goals
D the marketing strategy
E the mission

C2Q3. Our business is to run trains; we do not want to set up an airline to deliver mail.  This position by the Canadian railways in the early 1900s reflects which of the following concepts?
A marketing mix
B target market
C marketing myopia
D marketing objective
E marketing plan

C2Q4. WestJet has a _____ over its competition because it has a lower cost structure due, in part, to the fact that it pays its pilots less than the competition (e.g., Air Canada).
A marketing myopia benefit
B competitive advantage
C fuzzy plan basis
D marketing orientation
E system orientation differential

C2Q5. The decision by Krispy Kreme donuts to enter the Canadian market reflects which of the following cells of the Strategic (Marketing) Opportunity Matrix?
A market penetration
B product development
C market development
D diversification
E none of the above

Set 3

C3Q1. _____ were born during the period of 1946 to 1964.
A The generation X consumers
B The generation Y consumers
C The generation Z consumers
D The baby boomer consumers
E none of the above

C3Q2. Which of the following is not part of the external environment?
A economic factors
B technological factors
C competitive factors
D regulatory factors
E none of the above (i.e., all are part of the external environment)

C3Q3. In Canada, the Competition Bureau has the mandate to enforce most of the business and consumer protection legislation.
A true
B false

Set 4

C4Q1. During class, your instructor's stomach begins to rumble because no one brought Timbits.  This state of affairs of the instructor reflects the occurance of a(n) _____.  [Hint:  Feed Me!]
A external stimulus
B want
C need
D internal stimulus
E systematic stimulus

C4Q2. Since your course instructor is hungry, he decides to go to Harvey's for a hamburger, his favourite brand.  This product/brand preference reflects which of the following concepts?
A a want
B a need
C a marketing tactic
D a marketing objective
E a marketing goal

C4Q3. Your hungry course instructor decides that Harvey's, McDonald's, and Wendy's are outlets which he would consider for his next gourmet meal.  In this case, these outlets represent the instructor's _____.
A inert set
B evoked set
C inept set
D lattitude of rejection
E latitude of noncommitment

C4Q4. Your thirsty course instructor decides to go to Starbuck's for a coffee because of the 1/2 price sale, even though he hates Starbuck's coffee.  After consuming some of the coffee, he begins to wish he had gone to Tim Hortons, whose coffee he knew he preferred over Starbuck's.  Which of the following concepts explains the anxiety being faced by this poor consumer?
A information search
B utility
C market penetration
D dyadic retraction
E cognitive dissonance

C4Q5. Sam has been buying Crest toothpaste on a regular basis for four years.  However, one day he learns that Colgate toothpaste has added a new attribute - booze flavoured toothpaste.  Instead of automatically buying Crest during his next purchase venture, Sam decides to investigate this new market change.  In this situation, which level of problem solving applies?
A routinized response behaviour
B habitual response behaviour
C limited problem solving
D extensive problem solving
E sobering problem solving

C4Q6. Values, language, myths, rituals, and laws are the distinguishing elements of social class.
A true
B false

C4Q7. A Second Cup outlet used to attract teenagers who dressed in black fashion, wore black lipstick, had hair of all colours, and wore rings or other objects in their noses, in their ears, and in their tongues.  This group of customers reflected a social class.
A true
B false

Set 5

C6Q1. A market segment comprises consumers who are heterogeneous in nature.
A true
B false

C6Q2. Which of the following is not a demographic segmentation variable?
A lifestyle
B age
C income
D gender
E none of the above (i.e., all are demographic variables)

C6Q3. The family life cycle is a series of stages determined by a combination of age, marital status, and the presence or absence of children.
A true
B false
C I'll get back to you on this one!

C6Q4. The 80/20 rule indicates that 80% of new businesses fail within 5 years of operation and only 20% succeed.
A true
B false

C6Q5. A marketer decides to create one verion of its product to sell to all consumers.  This marketer is following a(n) _____ targeting strategy.
A undifferentiated
B concentrated
C multisegment
D none of the above

The End!
How did you do on the 25 Questions?

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